Lesson 19 – What is Customer Decision Making Unit

Welcome to the 19th Lesson, What is Customer Decision Making Unit or DMU in Business! In today’s lesson, we are going to learn about DMU Stands for Customer Decision Making Unit, although it’s a new term but it’s a very important term come under Business Startup & Development Course. So Let’s Start Exploring about it by watching this video.

 DMU stands for decision-making unit is a very important factor in business field. It’s associated with sales, and so it is very sensitive. This video explained what is Decision making unit, and how it works in a business. DMU is basically associated with the customers the main point which regulates customers to buy a particular product/service. So it’s Necessary to understand it perfectly. In the upcoming future lessons, we will cover Why Small & Medium Business Startup usually Fails, So follow our next lesson as well.

The lesson includes in this video is mentioned below:-

  • What is Customer Decision Making Unit or DMU?

  • How DMU impacts the sales of Business?

  • What are the Primary Rules in DMU?

  • Who is an End user?

  • What are the Additional Rules in DMU?

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See you in the next lesson!

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