Lesson 26 – What is the Cost of Customer acquisition [COCA]
Welcome to the 26th Lesson, What is Cost of Customer Acquisition [COCA] In today’s lesson, we are going to learn about the concept of COCA means Cost of Customer Acquisition.And this term is most important in Business Startup & Development Course. So Let’s Start Learning about COCA by watching this video.
COCA stands for cost of customer acquisition, which means the cost a brand bear to acquire a new customer in business. And definitely, it’s very important for any business concerned person to understand it. Here we have explained what is the cost of customer acquisition, COCA, how to calculate COCA in a business, what is the formula of cost of customer acquisition (COCA). In our upcoming Future lessons, we will cover How to Chart Competitive Position, So be a part of our next lesson to learn something new.
The lesson includes in this video is mentioned below:-
What is Cost of Customer Acquisition [COCA]?
How to calculate COCA explained with Example.
What should be the ratio of COCA & LTV?
How to make COCA better in any kind of Business?
Importance of COCA in Business Growth.